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TELEMARKETING

Making a personal connection with your customers is what building a brand is all about. There is no better way to develop and enhance your relationship with your customers, than by enabling a telemarketing strategy.

Calling customers directly that have opted in to your brand is a great way of establishing an instant and measurable campaign. Due to the direct personal contact with your existing customers as well as potential new customers, a telemarketer is able to immediately establish what level of interest in the product or service is being shown by the customer. It allows customers reactions to be gauged and influenced, creating an immediate rapport with them. By engaging on such a personal basis with your customers, you build trust, loyalty and a solid return. You can immediately respond to feedback from customers while still engaged in the sales process. This differs from less interactive sales methods, such as email marketing.

Telemarketing offers a way to follow up with existing customers. Staying in contact with your customers gives you an opportunity to find out more about the client’s needs and build a better relationship. Customer satisfaction is incredibly important to the growth and base of your business and needs to be treated as such. Telemarketing is a powerful customer care tool!

When you have specific data, you are able to customise your pitch and make it appropriate from each audience. By adjusting your data to target specific demographics like age, location, or profession, telemarketing will really bring out the best results possible that other, non-direct marketing techniques might produce. By reviewing your telemarketing approach intermittently, you will be able to deliver pitches to potential and existing clients that will really benefit you.

Direct marketing to a consumer who requests a phone call will result in instant return on investment. It is the only form of marketing that requires an immediate response.

Achieving results and targets that are measurable allows for your business to establish if certain campaigns are successful and viable. Telemarketing provides immediate feedback and valuable information that can be quickly analyzed. Information on aspects such as customers decision making processes enables much better tailoring of further marketing approaches.

There are many laws and legal issues that you need to be aware of when dealing with telemarketing. By being aware of do not call registers and privacy laws, telemarketing can be a simple, easy and direct way of talking to customers. Although telemarketing has become a nuisance to many consumers, and has legal ramifications that must be strictly followed, if done well, your telemarketing techniques will lead you to a successful marketing campaign.

Telemarketing can form an integral part of a marketing campaign, either as a tool for gathering the data that will be the foundation for other marketing strategies, as a follow up to other forms of marketing, or as a tool for identifying your best sales prospects.

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