Email marketing is one of the most cost effective ways of attracting new customers to your brand and keeping current customers engaged.

When you have a message that needs to be be spread quickly, easily and deliver an incredibly high return on investment, you can not look past email marketing. This effective stratgey solves all the inherent problems of nontargeted marketing. It is one of the most direct ways for you to spread your word. Although it may seem like an old fashioned method of communication to some when compared to social media or mobile marketing, in reality, there is nothing better than the personal connection you bring to your customer when your message is waiting for them in their inbox.

Building a direct and personal link with your customers, you will easily be able to build a sense of loyalty, trust and brand awareness. As a society of avid email users, we are all too familiar with emails that deliver us spam, time wasting content and pitches that downright annoy us. By understanding your client, building a relationship with them, you will undoubtedly gain trust, thus allowing your email marketing stategies to be ever the more powerful. Giving an interactive connection, email marketing allows for regularly delivered messages to reinforce company and product awareness.

Email marketing is important for building lasting relationships. It gives you a chance to speak directly to your customers, in their inbox, at a time that is convenient for them.

By communicating with your audience directly via email, you will also get action orientated results. As a society, we have been taught that you should do something with an email, whether that be respond, forward, click through, buy or sign up. Either purchasing a product or service straight away, or clicking through to your website to find out more, if your email is compelling enough, your audience will take immediate actions.

It is always important for your target audience to be captured. And what better way to make sure they take notice of you, than with email marketing. Reaching out to a wide audience in a short period of time allows your company to have a huge impact. Email provides you the most direct line of communication to such an expansive, yet still targeted audience.

As a cost effective solution to your marketing needs, email marketing is bound to give the best return on investment. Being much more costeffective than traditional direct mail marketing, banner ads or telemarketing, email marketing allows links to be embedded in messages, which drives website traffic. Being so measurable, an email marketing strategy is the perfect way to see exactly what works. Monitoring how many emails are opened, clicked through and conversion rates will help evaluate the success of your campaign. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.

Using a customer database, email marketing campaigns can be customised depending on your particular strategy, message and your audience. Extensive databases can also allow for specific targeting, such as age, gender, postcode, etc. You create your perfect target audience with each message!

Being both significantly cheaper, faster, personal and monitorable, email marketing just makes sense. reaching a substantial number of subscribers and giving them great content, you will not only captivate your current audience, but allow it to expand. Deepening your relationship with your customers, one great email marketing campaign can change everything. At Opentop, we can help.